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Duration
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Script steps
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Objections
3/4
Handled
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Score
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AI Coaching Notes
Personalized feedback for this call
Strong value proposition delivery
You hit the value prop at the 6-minute mark with clear specifics. The prospect responded positively and asked a follow-up question — a great buying signal.
Good discovery questions
You spent the first 4 minutes asking open-ended questions before pitching. This is exactly right — prospects buy more when they feel heard.
Rushed past social proof
You spent only 40 seconds on social proof (Stage 5). Consider slowing down here — a specific customer story at this stage increases close rates by 22%.
Missed the "talk to boss" objection
When Sarah said she needed to loop in her CFO, you moved on without offering to join that call. Next time: "I'd love to join — I can answer any financial questions directly."
Call Timeline
Key moments during the call
0:00
Call started. Opening script activated.
📋 Opening
1:42
Moved into discovery. Prospect shared current workflow challenges.
📋 Discovery
5:18
"We're already using a competitor tool." — Objection detected & handled.
🛡 Objection handled
8:05
Value proposition delivered. Prospect asked about ROI timeline.
📋 Value Prop
11:33
"This seems too expensive for our budget." — Price objection raised.
🛡 Objection handled
14:50
"I need to talk to my CFO." — Decision-maker objection. Not fully handled.
⚠️ Missed opportunity
17:10
Close attempted. Prospect agreed to follow-up demo. Next steps set.
📋 Closed
Objection Recap
How each objection was handled
Already using a competitor
✓ Handled
You acknowledged the competitor and pivoted to differentiation. The prospect seemed receptive to the comparison.
Too expensive
✓ Handled
Good use of the ROI framing. You mentioned the 3-month payback period which landed well with the prospect.
Need to think about it
✓ Handled
You asked what specifically they needed to think through, which surfaced the CFO concern early. Good instinct.
Need to talk to boss
✗ Missed
You didn't offer to join the CFO conversation. Next time: Offer to be on the call — it increases close rates significantly.